Soigneur Motivation: Awesomeness For Your Legs
Update: This giveaway has ended. Congratulations to Mike G. in Massachusetts! A new giveaway is coming soon.
Note: On Friday, April 30, I'll be giving away a tub of Soigneur Motivation embrocation to one lucky reader. Readers who submit a comment to this blog post by Friday April 30, 2010 at 5:00pm EST will automatically be entered in the drawing (make sure you use a valid email address). Readers may also enter by tweeting this post, or the drawing announcement on Twitter. Multiple entries will be counted as one. A winner will be randomly selected from among the entries and notified by email. Good luck!
For many of us, Spring is a time of year where it usually still feels like winter in the morning, but is almost like summer by the mid-afternoon. For cyclists, this means that clothing must be chosen carefully in order to be warm enough during the first hours of the ride while avoiding the need to remove and transport surplus clothing as air and body temperatures begin to rise.
A great way to get the muscles going on a cold morning is embrocation, a lotion or ointment that, when applied to the skin, provides a warming sensation and stimulates circulation in cold muscles. This is a great thing for cyclocross, early season training rides, and early morning starting lines.
New on the embrocation scene is Soigneur Athletic Skin Care, a small company in Grand Rapids, Michigan that introduced it's first product, Motivation embrocation, on February 24. Long a fan of embrocation, I was eager to try a "locally grown" product. I've been using Motivation for the past few months, and have found it to be excellent in a wide range of applications and temperatures - from freezing temperatures up to about 60 degrees Fahrenheit. It has a pleasant, yet subtle smell, and easy to apply.
Soigneur was also a sponsor of this year's Barry-Roubaix, an early season "spring classic" perfectly suited to the use of embrocation.
To find out more about embrocation and Soigneur, I spoke with Soigneur's founder, Dan Socie.
What is embrocation, and why use it?
Embrocation is just a fancy word for a warming liniment or lotion. Embrocations come in different forms - oils, creams, or balms - that have some sort of warming agent in them like capsaicin or cayenne to warm the muscles.
Why use it? Because on those chilly morning rides, starting out with warm legs is a nice experience. Embrocations are good additions to your race kit. Do you need it? No. But it does make your ride more enjoyable.
Is embrocation for cold weather only?
The majority are, yes. They have too much heat to be enjoyable on a summer day. Some companies have non-heat embrocations but those technically aren't embrocations (since there is no heat). Those are pre-sport oils which are used for a pre-race massage.
What inspired you to create your own embrocation?
Remember that first ride with chamois cream? You couldn't imagine how you rode without it. Embrocation is the same way. I'm not sure which brand I tried first; by now I've purchased them all. Many of the guys I ride with have also discovered the joys of warm legs, and now carry around kits with different embrocations. I just took it a step further and developed my own so I could put my own spin on it.
I've been riding for over 25 years and have tried every possible endurance event short of alpine climbing. While I haven't raced in the professional peloton, after all these years I have a pretty good idea of what athletes are looking for.
What is the significance of the name Soigneur, and how do you pronounce it?
Soigneur (pronounced swan-yer) is French for "one who cares for others."
On a professional cycling team, soigneurs pack the bags, prepare the food, schedule the flights, drive the van, hand up the food, carry the bags up to the room, calm the nerves, and massage the legs. The soigneur is the last person to touch a rider before the race, and the first person to hand him a drink after the race. A soigneur's job is far from glamorous, but it is essential to the success of the team.
Very few cyclists in the world will be good enough to have their own soigneur. I started this business to create products that support the athlete so we can all have our own soigneurs.
How did you develop the product? Is this something that you started in experimenting with in your kitchen with a blender, or was it more scientific - lab coats, clipboards and safety goggles?
Actually, I wanted to try making some in the house, but my wife wouldn't let me. She didn't want me to ruin her pots or make the house look like a meth lab.
Instead, I partnered with a manufacturing facility and worked with their scientists to help me develop the formulation. We discussed the qualities I wanted, and they made samples for me to test. I tried them all, taking them to races to test on other riders. After about a year - and lots of feedback from riders - we have the final product called Motivation. The lab is an NSF certified, cGMP facility. Which mean my embrocation, and each of its ingredients, has gone through a lot of testing before it was released.
How would you recommend that someone unfamiliar with embrocation get started using your product?
Not just with mine but with all embrocations, you should always try it out on a small patch of skin first. Everyone's skin reacts differently, and you don't want to slather it on from thigh to ankle without knowing what to expect.
I like to use it as knee warmers. Rub it on the knees and couple inches above and below - super nice.
What if I'm concerned that Soigneur embrocation might be too hot for me, or that it might irritate my skin?
Again, try it on a small patch of skin first, you'll know if you don't like it. I've tested Motivation on all different skin types (men and women), and while it gets hot for some, for others it's just warm. A good embrocation is supposed to feel warm to hot, but not unpleasant. I get lots of positive comments that my embrocation gets warm and stays warm.
I've been using Soigneur for running and cycling - where else might I benefit from embrocation?
My wife doesn't run, but she enjoys her walks more now. Golf maybe. Cross country skiing for sure.
What sets Soigneur apart from other available embrocation products?
The biggest difference is that my product is made in the USA, and if you email the company you talk to me, the owner.
Embrocations are like craft brewing. The ingredients are essentially the same, but every brewer crafts his own version. Some people prefer an IPA, and some like a porter, but both are good.
What are your future plans for Soigneur?
We have lots of future products planned. Our chamois cream will be out soon, with possibly a sunscreen to follow, maybe coffee. Since a soigneur provides everything from a massage to lunch to clothing, the possibilities are endless.
Find out more about Motivation and Soigneur Athletic Skin Care at www.soigneur.net.
Buy it today at www.soigneur.net/store/motivation-embrocation or at the following bike shops:
Kentwood Cycling and Fitness (Grand Rapids, MI)
Chicago Drive Cycling and Fitness (Grandville, MI)
Holland Cyling and Fitness (Holland, MI)
Cycle & Fitness Niles Michigan
Three is a Magic Number
My third go at racing marked the first time I actually managed to show up with enough time to properly warm up and prepare.
I went to sleep at a reasonable hour on Saturday night, with my race bag packed and ready to and the coffee maker set to greet me with a freshly brewed pot when I awoke at 6 am.
I ate a small bowl of oatmeal, took my vitamins, and had a few cups of coffee before heading to Richmond Park in Grand Rapids in time to arrive at least one and half hours before the race was scheduled to begin.
During the drive, I sipped about 20 ounces of a sport drink I hadn’t tried before: TwinLabs Endurance Fuel. It tasted neither great nor terrible, but appeared to provide more than just carbohydrates and electrolytes, so I figured it was worth a try.
When I arrived at the park, the course setup was still being completed, and registration wasn’t set up yet, so I took the opportunity to ride the course alone.
I took my first lap very slowly, giving myself time to warm up while I paid close attention to the terrain, but I could tell my tires were going to be too hard. Some of the course rough and rooted, and too high a pressure would sap my energy quickly, and I was concerned that a hard tire would provide poor traction on the some of the sharp turns along the dirt descents. I didn’t want them too soft, though, as there was a fast concrete stretch about halfway through the course where I wanted to be sure to gain some speed, and I wanted to be sure to avoid a pinch flat.
I brought the tires down to about 28psi for the second lap, and while I definitely enjoyed improved traction and reduced impact, the tires now felt sluggish and bouncy, and threatened to pull away from the rim on the faster corners.
After the second lap, I changed the pressure to 35psi and took another, faster lap around the course. The pressure felt right on, hugging the corners and solid on the faster sections.
I’d figured out some good lines for most of the course, and was getting comfortable taking the hairpins with little or no braking.
So at this point there was really only one main problem area for me, which was a long, but ride-able climb that was made more challenging by the presence of 3 logs, about 6 inches in diameter about 1/3 of the way into the climb, after which the hill was off-camber, with the bike on the high side. There were a few different ways I could handle this.
I could run over the logs and try to remount immediately after the obstacles, but the camber made this tricky. I could move the other side of the bike, but this wouldn’t always be possible if other riders were around. I could try to remount anyway, but I wasn’t confident that I wouldn’t just roll backward down the hill or fall and tumble down the side of the hill. I could also stay off the bike until the hill flattened out, which would make the run about 3 times as long, and would be slower, but might save time in the end by removing my struggle to remount the bike. Another option was to just hop or roll over the logs, which I’d done during a practice lap without out much trouble. The logs were small, smooth, and round, and my tire pressure was low enough to soak up some of the impact if I just pedaled right into them. I probably should have spent some time at that section of the course trying out the various options to get a feel for what worked best, but I felt I had enough options that I could get through it without a major catastrophe.
With only 20 minutes to the start, I finished a second bottle of Endurance Fuel, had a Gu Roctane gel, and headed to the start area, hoping to get closer to the front than I had at previous races.
Kisscross organizer Rick Plite began calling riders to the line, and I worked my way to the second row – I probably could have squeezed up front, but I wasn’t sure how my acceleration would compare with the other riders at the front of the pack. After some general information and instructions, all of which I managed to hear this time, we were off. I managed to fall into fourth place before the first turn, and though I felt another rider close upon me, I was able to keep them off until I passed the rider ahead of me, but I was soon passed by two riders as I struggled to remount after the logs.
I exchanged places with a few riders during the next lap, and was overtaken by an extremely fast rider who clearly belonged in at least the Bs, if not the As. I’m not sure how he ended up placing, but he had the fitness of an experienced racing cyclist and seemed to come from nowhere. But as I entered the third lap I was slightly amazed that I was still in the top 20, much less in the sixth place position I currently held. The leaders were still in clear view, putting me about 25 or 30 seconds behind the front. Things remained stable through the first third of lap three - I didn’t make up any time, but was comfortably holding off the next group of riders, who appeared to be about 10-15 seconds back.
Unfortunately, a stupid mistake at the logs cost me my position and a lot of time. Tired of struggling to get back on the saddle after the obstacles, I opted to ride over them. The first two logs weren’t a problem, but I failed to downshift enough to gain momentum, and nearly fell as I came up on the third log. Now straddling the bike, only a third of the way up the hill, I was stuck, I couldn’t remount from the position I was in, and as I got off the bike and started running up the hill, I was overtaken by the riders behind me. By the time I got to the top of the hill, out of breath and frustrated, they were already as far ahead of me as they had been behind a few seconds earlier. I tried my best to catch up, but though the rutted climb and a series of tight corners that followed, I was able only to prevent my position from worsening.
The final lap (the C race was just 4 laps this time) went fine – I ran up the entire log hill, which sapped me for a few seconds, but I didn’t lose any time trying to figure out how to get back in the saddle. I had enough energy to hold my position through to the end. I rolled across the finish line thinking that I’d finished around tenth, which for me would be amazing.
As I pulled some warmer clothes and poured some coffee from my thermos, I watched the rest of the race, noting that there were at least 15-20 riders still on the field. I started to worry that I’d missed a lap, but when the results of the chip timing were posted, it showed that I’d finished all the laps, and had come in ninth!
While ninth place in a 4 lap, 30 minute C-level race might not seem like something so happy about, I was ecstatic. I’d set a goal of getting in the top 20, and set out to ignore the pain and suffering I’d endure to meet my goal. To have exceeded my intentions by so much was a huge thrill. Even if I’m unable to perform as well at next weekend’s race, placing in the top 10 at least showed me that I can improve, and that training and preparation actually do have an effect. It also showed me that had I spent a bit more time figuring out how to properly handle some of the problem areas, I could have possibly done even better.
So now what?
I need to keep up the training I'm doing between races, which includes running, riding intervals, and hill training. I also need to work running with the bike and cornering into my training schedule.
I need to lose some weight. I've lost 10-12 pounds since last winter, but it's not enough. I feel heavy when I run and when I'm getting on and off the bike, and I look fat in the race photos. Exactly how I'll do that remains to determined.
In the meantime, I have two more races to focus on, and then it's time to plan and train for spring.


